Strategic Management at News Company

Strategic Management at News Company The performance of different companies has been affected by internal and external factors. These environmental factors specifically affect or impact management functions. One of the approaches that the management should consider is the implementation of strategic or effective management function. Primarily, the main goal of this paper is to analyse The News Corporation through the given case study. Herein, the Paper will provide information about the strategic position of News Corporation through the use of SWOT analysis. Furthermore, this paper will also evaluate the rational and motivation behind the News Corporation strategy of diversifying into satellite broadcasting and evaluate the advantage and disadvantage of acquisition as method of development with particular reference to the acquisition undertaken by The News Corporation. Lastly, this paper aims on providing a recommendation for a strategic development plan for TNC from 2006 to onwards. Overview of the Company Accordingly, News Corporation is a publicly traded media corporation that provides media services all over the world. The company is originally an Australian corporation but when they have reincorporated in 2004, News Corporation moves its headquarters from Adelaide, Australia to New York City of the United States. After the reincorporation, the corporation has been able to add to the SP Index in later part of 2004 and have been able to generate about 75% of its revenues as well as its profits in the United States. The companys business portfolio includes television programming, motion picture production, TV, cable and satellite broadcasting, publishing of newspaper, book and magazine as well as the distribution and promotion of advertising campaign materials and services. The major shareholder of the corporation is the family of its founder which is Chairman Rupert Murdoch who has been able to spend his 50 years with the company. Murdochs family controls 30% share of the company. Murdoch has been able to build a media empire starting with his ownership of the Adelaide news, which his father has established. In 1964, he founded The Australian which is the first national daily newspaper and then acquired British and American media properties to expand his business portfolio. The subsidiaries of the News Corporation include Twentieth Century Fox and Fox Entertainment group movie studio. In addition, the corporation has also 34% stake in the DIRECTV Group and also have the ownership of over 30 American television stations, Boston Herald and New York Post newspapers and various Britain largest ciculation newspapers which include The News of the World, The Sun and The Times. Moreover, the corporation has the extensive business operations across Europe, Aust ralia, Asia and Latin America. News Corporation also brought Intermix Media Inc in July 2005 which is the owner of the largest social networking portal in the World Wide Web MySpace.com and about 30 other websites. It is said that with this approach and with the formation of the Fox Interactive Media, the acquisition of Intermix underscores the companys commitment to expand their business operations in the internet. In the latter part of 2007, the company has been able to acquire Dow Jones Company which is the publisher of The Wall Street Journal and other companies in news and information. In 2006, the News Corporation revenue was reported to be $25.3 billion in 2006 (Murdoch, 2008). Strategy Options The most dominant strategic or effective management paradigm in recent years is known as the strategies model (David, 2001). Porter (1998) claims that the intensity of competition in an industry is neither a matter of coincidence or bad luck. Rather, competition in any business industry is rooted in its underlying economic structure and goes well beyond the behaviour of current rival companies. In general, strategy refers to the long-term plan of actions which is established to enable companies to achieve their organizational goal. It is the basis which will serve as a standard for the company to efficiently achieve their goal. Based on the give case, it can be said that the main strategic approach of the company is with regards to their ability to transform the entire corporation into a company that provides the latest in the media corporations accordingly, the main goal of News Corporation is to create an industry which is unified, logical and creative. The goal of the management is to build an industry with the agility and alertness to find strategic opportunities when they arise, with the notion to anticipate and intervene challenges through the use of conventional wisdom. With the mission of the company to provide the highest quality content through the most convenient of distribution channels among various customers, the company has been able to provide quality and state of the arts media services and productions that suits the needs of the people in the global market. Theoretical Framework This part of the paper will analyse News Corporation through the use of Business model and Analytical tools. The business model to be considered is the strategic option to diversification and the analytical tools will be the use of SWOT analysis. Business Model (Motivation for Diversification to Satellite Broadcasting) Accordingly, Strategic or effective management is known as the process of formulating, implementing and assessing cross-functional decisions which enables different firms to achieve their organizational objective (Drejer, 2002). With this definition, strategic or effective management is said to give focus on integrating marketing, management, finance, research and development production/operations and computer information system to sustain competitive advantages. This definition is said to be in the contemporary business, however, in line with the perspective of the top management, strategic or effective management is the ability of the firm to choose the markets in which the companys distinctive capabilities gain competitive position. In addition, the management views strategic or effective management as the one which is adaptive and incremental in nature and aims on fulfilling the expectation of the stakeholders. Accordingly, stakeholders are composed of the management of the compa ny, the employees and staff the customers, communities and other shareholders and rivals. The management aims on having a strategy which enables them to provide the needs of these stakeholders (Campbell, 2002). In doing so, the management is trying to find ways to meet the needs of the stakeholders and this is done through constant communication. By means of communication, the management has been able to clearly relay the purpose of the company to sustain competitive advantage. It has been also believed that key to having strategic or effective management is through empowering their stakeholders, allowing them to be part of the decision making process and enabling them to be part of the business operations (David, 2001). The management perspective of strategic or effective management is to deliver superior stakeholder experience through direct, comprehensive stakeholder relationship and support programs tailored to satisfy stakeholders need. In the case of The News Corporation, it can be said that the company has been able to use a strategic business model to be able to stay in their competitive position and to be able to provide quality services to their target audiences. One of the business models used by the company is the diversification of their business portfolio into satellite broadcasting. Accordingly, the main goal of the News Corporation to diversify is to cater to the emerging needs of the market. In this regard, the News Corporation has been able to launch the UK Sky Television on February 5, 1989. The Sky television is a direct-to-home satellite broadcasting. The main motivation of News Corporation to diversify is to anticipate the intensifying communication in terms of communications satellite broadcasting services. In addition, News Corporation also diversify to become more innovative in providing their services and media coverage to their target audience in terms of switching from analogue to digital and to consider multichannel broadcasting. Furthermore, another motivation of the News Corporation to diversify into Satellite broadcasting is to provide a new strategy in terms of programme material distribution. Through this diversification the company has been able to provide opportunities for any broadcaster to increase their channel distribution which allows the distribution of different programmes to different countries. Analytical Tool This part of the paper will analyse the strategic position of News Corporation through the use of SWOT analysis. Based on the given case, the strategic position of the News Corporation specifically their BSkyBs position has been challenged because of the changing situations of the media market. Rival industries of the company has been able to announced the establishment of the first quadruple play media company in the global market which offers television, broadband, fixed line and mobile communications. The announcement of this company affects the strategic position of the entire News Corporation. In order to make sure that the company will not be left behind, News Corporation has been able to involve themselves into the expansion to technological developments. Through the use of SWOT analysis, the strategic position of News Corporation in 2006 will be analysed. Strengths. As a competitive and globally recognised media corporation, News Corporation has been able to have strategic position in the global market. In fact, when News Corporation streamlined in 2003 to 2006, it already had the advantage of size. With several consecutive years of multibillion profits, the company has outshined its major rival companies to become a model firm. Also, News Corporations decision to focus on diversified market and by considering satellite broadcasting and entering the internet market through MySpace.com was a courageous one, but it has led to its current position as one of the top global brands. The firm has likewise been characterised by many analysts to have an ability to adapt to changing market conditions in order to maximise profit. Listening to and identifying with consumers has allowed News Corporation to construct a corporate culture that bears little resemblance to the News Corporation of the past. The ability to continuously renew and improve their service in the media, internet and communication while effectively managing the needs of their target audience is the key to maintaining News Corporations leader status and the key for succeeding in having strategic position. Weaknesses. Not all of diversification and approach have been successful and this can be considered as one of the flaws or weaknesses of the company. Analysts have accused the company of focusing too much on their high-end acquisitions and diversification in spite of the risky effects of such decisions. Opportunities. The basis for long-term competitiveness is the ability to develop continuously new generations of more advanced media products and services. Therefore one of the companys opportunities is to tap into more markets as a result of the innovations being introduced in the media and television and internet industry Localised capabilities enabling or even enhancing such co-operation will always make a difference when it comes to first-mover advantages. The opportunity to penetrate new growth markets where internet media adoption still has room to go, Leveraging News Corporations infrastructure business to get first choice and stronger position against rivals is also an opportunity. They also have the opportunity to get ahead of their rival companies, and this should be the case, since the said market is a potential sizeable source of income. The trend of considering the internet market also show cases new opportunities for the company specifically with their acquisition of th e MySpace.com Threats. Rival companies are major threats to the business. News Corporation, in contrast, started out in other lines of business and entered broadcast and media capabilities of the company. The firms inability to keep up with innovations, or recognise its demand, creates a threat for them, a risk that they could be displaced by other industry leaders. The legal and political environment in the countries where they operate in could potentially affect the business negatively. Their apparent complacence could be used by their rival companies to their advantage, and take News Corporation by surprise, with the latter realising too late that they are not the industry leader anymore. Application (Advantages and Disadvantages of Acquisition Method) With regards to the largest media deals from 1981 to 2002, The News Corporation has been involved in one of these media deals. The company has been able to acquire Gemstar-TV Guide and TNC also acquire DirecTV and also brought small stakes of 20th century fox and other local TV stations. In addition, the company started a satellite TV system for their UK subscribers and also invested in another TV system in Asia which is Star and has their cable Fox News Network. The latest acquisition of the News Corporation is their acquisition of MySpace.com which is the largest social networking website in the World Wide Web. Primarily, the acquisition approach of News Corporation has taken some advantages and disadvantages to the overall performance and strategic position of the company. Accordingly, there are two basic models of acquisition, one is through cash and the other is through the stock swap. Based on the given case, one of the advantages of acquisition in News Corporation is in terms of market growth. With the acquired company, News Corporation has been able to diversify their products and business portfolio and meet the needs and demands of their target audience. In addition, through the acquisition, the company has also been able to see their potentials in different market including the internet market. The management has also been able to grow in terms of investment and grow in terms of market shares. The company has more opportunities to provide the latest products or services in the interactive media which may lead to further success of the company. Although the company has some advantages with their acquisition, News Corporation also faced some disadvantages. One of this is the threat of not fulfilling the needs of the acquired company which results in major downturn or bankruptcy of the entire industry. In addition, with so much company at stake, the management is being challenged to be able to meet all the needs of each of the company acquire to stay competitive in the market position. The acquisition entails large values of financial resources involved and if the company would not be able to manage the acquired industries strategically, all their hard work will end to major fallback for the entire industry. In order to maximize the advantage and minimize or eliminate the disadvantages, the company must be able to use strategic management approach to handle all their subsidiaries and acquired industries. Analysis Based on the given analysis, it can be shown that with the management approach of the News Corporation, the company has been able to grow in the media market efficiently and successfully. With the ability of the management to visualize what is needed to grow in the media and broadcasting market, the management considered different approaches and business models such as diversification and acquisition approach. Analysis also shows that with the aim of the company to stay in the competitive and strategic position, they are able to anticipate major challenges and maximize their strategic abilities to meet the needs of their target audience and outgrow rival industries in the global market. Findings Based on the findings, the following are the strategic development plan for the company from 2006 onwards. Strategic Planning is part of the marketing approach wherein the management team determines ways and techniques to initiate the corporate discount in a corporate unit. Strategic planning can be used in when an organisation intends to instigate or initiate a certain marketing decisions that will enhance the competitiveness of the organisation (Elkin, 1998). With proper implementation of such plan and with the strong commitment of the management as well as the employees with this plan, growth, stability and competitive advantage will be achieved by the corporation. For this strategic development plan, it is recommended that the management of News Corporation should focus on managing all the conglomerate and subsidiaries of the company. In addition, to be able to maximize their advantage in acquiring MySpace.com, the management should be able to manage this strategically. In line with the marketing development, the company should maximize the use of their financial resources in the latest trends in the market environment. They also need financial resources, to sustain their strategic development in considering employee trainings to ensure that the changes in line with their interactive media planning sill be successful. In this strategic development, it can be said that the commonness of the two is the initiation of the strategic planning. Accordingly, strategic Planning is part of the strategic development wherein the management team identifies ways and techniques to initiate the development or execute their objectives. Strategic planning can be utilised when an organisation intends to instigate or initiate a certain project, in this case the News Corporation information technology development and interactive media development and the marketing strategy development that will enhance the competitiveness of the organisation (Elkin, 1998). The strategic plan for each development, specifically in terms of their resource planning, assures that the company only utilised a strategic planning approach that will benefit the company to achieve its goal. In this manner, the management of News Corporation should be able to incorporate strategic planning and implementation in line with its resources for both strategic developments. Conclusion It can be concluded that the management must be able to know what is happening in the internal and external environment of the business. This is also done to know if changes are needed to meet the needs of these factors and to avoid problems in terms of the four management functions. Hence, strategic management through proper planning, organizing, leading, and controlling is needed. Through this, the management will also be able to counter the negative impact of globalization, technology, innovation, diversity and ethics.

hate speech :: essays research papers

Filtered Freedom Hate speech is often misunderstood because it can be classified as either careless or intentionally hurtful. Many people interpret careless statements as acts of aggression, but with good reason. It would be false to say that the freedom of speech has never been manipulated to inflict damage upon others. Questions have been risen of what hate speech is and if it should be allowed to be viewed by public access. Alan M. Dershowitz delivers an enumerative definition of the term by asserting all speech that criticizes another’s race, religion, gender, ethnicity, appearance, class, physical or mental capabilities, or sexual preference. However simply defining hate speech by listing out its various forms only amplifies its definition, but it fails to clarify. Vicki Chiang manages to provide a more analytical understanding of the term by listing the various forms of the act and addressing the effects upon all involved. Dershowitz’s list of hurtful instances of hate speech conv eys a definition of the term as a whole, but does not cover all forms hate speech. Hate speech is any action that conveys a critical perception of an opinion which criticizes a group in a harmful manner. By addressing all forms of hate speech and considering all involved it can be concluded that though such media is often viewed as offensive, it should not be censored by a legislative body that advocates freedom of speech. In a library, one should be allowed access to the records of the past in order to prepare for the future, despite the severity of the content. As a public place designed to encourage mental stimulation, obstruction of knowledge in a library is a sociological setback. Hindering a nation’s source of intellectual growth and the entire potential of the country, will inevitably do more harm than it can good. Though one may argue that the preservation of information regarding such events could inspire new acts of hate, the past will shed light on what to do in such situations. People need to understand why the statements made in the past did not always justify their actions. It is our cultural history that provides us with insight of what is just and what is prejudiced. Cultural values feed off freedom of expression, whether it is through censorship or the proclamation of beliefs and feelings. Such a liberty is the foundation of our country, and should not be obstructed in a place of common ground such as a library.

My Experience at the Animal Shelters

These are my experiences while visiting both animal shelters; first I visited Orange County Animal Services. When I came in I realize there were people standing on line waiting to talk to the clerk to tell her their business in the shelter. While waiting on line I observed this two young girls in front of me very excited that they were adopting a dog, when they got to the clerk they told the clerk that they had choose a dog and were ready to take him home, the first question from the clerk was what’s the cage number, but they didn’t know the cage number So the clerk told the girls to go back and check the cage number, soonest they left it was my turn to tell the clerk my business at the shelter. I told her I was there from school and it seem like she has got a lot of those visits because before I could finish she told me the best way to get around the shelter, so I wouldn’t miss anything. She told me that after I was done to come back to her and she would have a brochure signed and ready for me to take. I started walking down the hall and the first thing I saw was a table with some pictures of what I suppose is people that work or volunteer there, with dogs and cats from the shelter; the table was decorated with some dog or cat toys. I kept walking and started hearing barking I was getting closer to where the dogs are. As the barks from the dogs were getting louder I looked around at the walls of the hallway they had pictures of dogs and cats with their happy owners that had adopted them from the shelter. Almost at the end of the hall there was a whole wall of pictures with dogs that were missing from their owners, they all looked so happy in the pictures I counted 18 pictures of dogs that were missing from their owners, after I had reviewed and counted the pictures of the missing dogs. I continued walking down the hall and got to the first door because there are two doors to get to the actual place where the dogs are kept. As soon as a walked in I saw the two young girls from earlier, they were getting the info that the clerk needed to continue with the adoption procedure; the dog they were taking was the first dog in the left. I wanted to ask them some questions but they seem to be so exited and in such a rush that I decided not to ask them anything, regardless I saw the dog they were adopting his name is Gizmo he is a five month old male pointer/bloodhound mix he is super happy and riendly I took a picture with my cell phone I kept walking by the cages looking at the dogs trying not to overdo it because I couldn’t stop feeling bad that they had no home and no master to wag their tail to, even though they all seem to wag their tail to very person that passed by and they tried to look as happy as they can under the circumstances, is like if they knew that th ey had to look their best because one of those person passing by could potentially by his or her new master There were about 60 dogs in house on that day, after walking by all the dogs. I went to where the cats are kept. Where the cats are kept is divide it in three parts, two small rooms were in the front to the left and right side. In the middle was the entrance to the bigger room where most of the cats were kept in small cages, that were all around the room, most of the cages had cats in them some of them had two cats in it. There were two women that were working as volunteers; I asked them a few questions. They told me there were about 60 cats in house at the moment they didn’t know the number of cats and dogs that get adopted but they told me it was high if not 100% In that particular animal shelter, they also explained to me what the two smaller rooms are for. The one in the right side was for letting that cats stretch out and do exercise. The other room on the left was for the people who wanted to adopt a cat, could get to know his or her new cat better. After I was done walking through the shelter I went back to the clerk in the front. she had a brochure sign and ready for me to take, I came out from the first shelter and went in to SPCA of central Florida, which was a little confusing to me because it looked like a store, I asked the clerk and she told me I was in the right place, that was the entrance she told me which was the best way to get around the shelter and told me when I was done walking around to come back to her so she can give me a signed brochure. I found that both shelter are the same but different this one had fewer dogs and they looked to me bigger than the once from the other shelter they had about 40 dogs in house at the moment. After I was done with the dogs, I went to the cat section and to my surprise it was a lot bigger than the other one and had different rooms for different thing, there was a section for sick cats, for healthy cats, for cats that are going home, for cats to know their new master, and for wild cats. I talked to Sherry a nice lady that works there and had the patience to walk and showed all the cat places I mentioned. I ask her about cats and dog adoptions and she told me it was a lot higher for dogs than cats at this shelter, I asked why and she said many different reasons, but mainly because they in house so many wild cats, that made me feel sad because I saw the wild cats and they are just as beautiful as the rest of them I took a picture of a wild cat that I saw at the shelter I will include in this report. After I was done walking the whole shelter I went back to the front desk clerk to collect my brochure and that’s the end of my walk in two Orange County Shelter, I hope you have enjoy reading it as much as I enjoy making it.

China s Impact On China - 1321 Words

Moreover, after setting up economic institutions and an industrial base, Deng Xiaoping established various Special Economic Zones in China that allowed for increased foreign investment, helping to develop China’s commercial growth. As described before, when Deng Xiaoping came to power, his goal was for China to fulfill the Four Modernizations: modernization in agriculture; industry; science and technology; and defense. Deng believed that the only way China could keep up with Western countries was if China achieved the Four Modernizations. Specifically, in order to achieve the Four Modernizations, Deng had to fulfill a two-step goal. The first stage was to build up economic institutions and to set up a strong industrial base, both of which had been denied to China during Mao’s Cultural Revolution. The second stage of the Four Modernizations was China’s emergence from isolation and integration into the global economy, both of which were crucial for China’s c ommercial economy to develop. Deng Xiaoping’s biggest accomplishment was his achievement of this second goal. Specifically, the period of time when Deng reformed and opened up China to the world is known as æ” ¹Ã©  ©Ã¥ ¼â‚¬Ã¦â€ ¾, which is pronounced Gaige Kaifang. What separated Deng Xiaoping from other leaders in the past was that Deng’s method of thinking was very pragmatic. He recognized Mao as a hero to modern China, but also believed that some of Mao’s policies were wrong. Deng’s famous quote was: â€Å"é »â€˜Ã§Å' «Ã§â„¢ ½Ã§Å' «Ã¦Å â€œÃ¤ ½ Ã¨â‚¬ Ã© ¼  Ã¥ ° ±Ã¦Ëœ ¯Ã¥ ¥ ½Ã§Å' «,† which translates toShow MoreRelatedChina s Impact On China1080 Words   |  5 Pagesthe main places we produce manufactured goods in China. Unlike America, China has a higher population, no laws regarding labor, or pollution. 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